Chinese Market Strategies is an ethnographic marketing and strategic consulting firm that helps companies understand and position themselves for the Chinese consumer.

CMS on Landmark Trade Mission

CMS Chief Executive Accompanies Minnesota Governor to China
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How ready is your brand for the Chinese market?

Our MarketBridge® China Readiness Audit will benchmark your brand readiness for China.


How well do you really understand your targeted Chinese consumer?

Our InsightBridge® market research methodology delivers culturally-driven insights into the Chinese consumer to guide your China market strategy.


How well does your in-country China management team understand, "translate" and deliver on the promise of your brand strategy?

Cultural gaps can be bridged with TeamBridge®. We train in-country China managers to understand and represent your brand, improving both brand and managerial performance.