CMS's suite of services is structured around the Market Development Cycle. Whether you are new to the China market or already active in it, we can tailor our services to help you achieve your China market objectives.

Effective marketing is based on a deep, ethnographically-driven understanding of the consumer landscape.

CMS services help you gain actionable insights into the fast-emerging Chinese consumer and develop a solid grounding upon which to build your business strategy.

Our Building & Aligning services include:

Strategic Alignment Services

Your organization needs to be aligned--front-end to back-end--to support the unique demands of the Chinese consumer.

We take the results of our MarketBridge®: China Readiness Audit and work with you to align your organization so that the consumer's front-end experience is fully and efficiently supported.

We draw upon an array of tools and best practices from the fields of content management, localization, and communications to deliver consistent and self-reinforcing brand experiences to your target customers.

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Brand Localization Strategy: Getting It Right

An effective brand is one that has both a clear "global" identity and, at the same time, is delivered locally to create meaningful experiences for consumers in their own language, culture, and context.

The global marketing highway is littered with examples of bad brand localization, with results ranging from the humorous to the culturally offensive. The cost of these cross-cultural faux-pas can be measured in lost dollars, damaged customer relations and slower time to market.

Our Brand Localization services help prepare, position, and communicate your company's brand for an effective and meaningful local experience in China. We identify your core brand attributes and build a roadmap to deliver them effectively to your target market with cultural sensitivity, linguistic accuracy, and meaningfulness.

We work with you to develop a brand localization strategy using a range of proprietary tools and methodologies including:

MarketBridge®: China Readiness Audit
China Brand Experience Gap Analysis
Brand EthnoElasticity® Model
IdeaNet™: Cross-cultural Ideation

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China Media Strategy

The media in China are evolving rapidly as powerful communication tools. Yet, they remain complex and delicate vehicles to support product and consumer messages.

CMS, with a broad range of Chinese media partners, can assist you in developing a media strategy to support your brand development in China. Services in this area include:

Internet Strategies
Direct Mail and Email Campaigns
Major Media (television, radio, print)
Public Relations
Communication Plans for Damage Control
Community Outreach Programs

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