CMS's suite of services is structured around the Market Development Cycle. Whether you are new to the China market or already active in it, we can tailor our services to help you achieve your China market objectives.

Effective marketing is based on a deep, ethnographically-driven understanding of the consumer landscape.

Several CMS services help you gain actionable insights into the fast-emerging Chinese consumer and develop a solid grounding upon which to build your business strategy.

Our Optimizing services include:

TeamBridge®: Fulfilling Customer Expectations Across Borders

Your Chinese customer's experience will be only as good as your local management team's ability to support and deliver your brand promise. Additionally, the "translation" of your corporate training programs-both hard skills and soft skills-may require much more than simply translating them into Chinese.

Our unique TeamBridge® program offers an array of services to support your local management skill-building, including:

• Building an internal understanding of your brand and its experiential attributes.
  
  
• Training your employees on what it means to represent, service, and "live" your brand from front-end to back-end.
  
  
• Developing training programs to bridge your corporate and local management practices.

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China ESC®: Executive Suite Consultation®

The need for trusted advisors to help senior management optimize the effectiveness of their China initiatives is greater than ever.

China ESC® offers senior management objective, experienced and confidential counsel on all matters related to China strategy. We provide advice that constructively critiques your current strategies and practices, and engages you in alternative scenario-planning to help take your business to the next level.

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